I attended my first Comic Con this last weekend. It was the Grape City Con in Lodi, California. (About 45 miles from my home.) I've been to Baycon and World Con, which are both science fiction and fantasy genre based. (Much more writing than visual. Though each had a strong role playing, cosplay, component.)
But, this was my first time as an author with a table of my own, trying to sell books. I sold three books. For the price I paid I certainly didn't get my money back. But making connections and learning how the whole system works was worth it.
Here's what I learned and how I would do it differently next time. Stockton Comic Con is in August and I plan on being there.
1) Wear a t-shirt. I was wearing my standard long-sleeved, button-down, plaid type, shirt. If the shirt has a super hero on it, that's even better. Maybe I can get a "Flypaper Boy" t-shirt made. It would have the caption, "A teenage superhero with tenacity". Or any other t-shirt with something clever to say would help a guy like me blend in. I was certainly not the oldest coot in the building, but definitely the uncoolest.
2) Take my daughter with me. She would have fit right in with a lot of kids her age and she loves to draw. I think the inspiration alone would have been good for her. Plus, I could walk around a bit without wondering if someone would have stopped at my table if someone was there.
3) Make eye contact, smile, and talk. Like I said, I sold three books. No one walked up and asked for a book. Well, one lady did, but she was one who bought one before and said she needed another for her sister. For the most part, people walked past me without looking. Those who looked for a split second and I smiled at them, they smiled back and looked at what was on the table, before they walked away. Those who smiled back and I asked how they were, replied and spoke with me. I was able to tell them about my podcast, my books and what I had coming in the future. It was also those people who bought books, or vowed to buy one for their Kindle.
In summary. I had fun and will do this again.